Introducing 'Garden Party' the brand new collection from Studio Coverdale and Hand & Lock

Studio Coverdale Collaboration BannerStep behind the scenes of ‘Garden Party’, an enchanting new collaboration between Hand & Lock and artist & designer Natasha Coverdale, the creative force behind Studio Coverdale. This exclusive collection brings together the vivid, dreamlike world of Natasha’s signature floral and Hand & Lock's exquisite embroidery.

Inspired by whimsical English garden tea parties, blooming rose gardens, and fantastical plant life, Garden Party reimagines some of Natasha’s most beloved prints - including Tempting Fête and Vicarage Tea - in gorgeous embroidery. Renowned for her vibrant, imaginary botanicals and saturated colour palettes, Natasha steps into the realm of embroidery for the first time, with Hand & Lock’s artisans bringing her vision to life in spectacular detail.

Studio Coverdale Collaboration - The Garden Party Floral Embroidery Kit Studio Coverdale Collaboration - Strawberry Embroidered Goldwork Brooch

From hand embroidered jewellery and machine embroidered patches to a dazzling embroidery kit, helping you to create your own piece of Studio Coverdale x Hand & Lock art at home. The collection culminates in the Thorny Weaver Framed Artwork - a stunning hand embroidered goldwork rose framed as a statement art piece, and an embroidered interpretation of one of Natasha’s bestselling prints.

In this behind-the-collection feature, we sit down with Natasha and the Hand & Lock design team to explore the inspiration, creative process, and intricate artistry behind these beautiful pieces.

Studio Coverdale Collaboration - Ziggy Flower and Lovers Clover Brooches Studio Coverdale Collaboration - Natasha Coverdale Studio Coverdale Collaboration - Garden Party Heart Embroidered Patch

Speaking to Natasha Coverdale 

Natasha is a British designer and artist based in Hove. With over 20 years of experience in design, Natasha specialises in standout botanical illustrations inspired by 17th-century French textiles and Japanese woodblock prints. Her work is characterised by vibrant florals, bold colours and hidden details.

When creating this collection we had to highlight one of our favourite hidden details, Derek the 'Tiny Punk Iguana', who can often be found hidden in many of Natasha's prints. To celebrate the launch of this collection we have hidden some embroidered Derek stickers in a selection of orders!

Can you tell us a bit about the inspiration behind your print designs for the collection?  

It’s been a joy to include flowers that have both a familiar English Garden feel and a nostalgic and playful spirit! I enjoy that Clover Brooch contains the word ‘love’ - and so adding hearts within this lucky talisman is a little nod to plant folklore too.

What was it like seeing your designs and illustrations come to life through embroidery?

I usually work with flat prints - either in paper or fabric form - and now I have been utterly seduced by the texture of embroidery. I love the touch and feel - the materiality. Being able to pick up the leaves and petals and feel beaded seeds - truly adds to the immersion. Making my digital work - tangible. A delight!

Were there any surprises, things that turned out differently (in a good way!) once embroidery was involved?

The glisten and shine of the thread really catches the light and the embroidery is far more intricate and embellished than I could have imagined. I love to hide hidden visual treasure in my illustration and the addition of beads, gold tread and creative stitching adds great depth and texture - a whole new level of charm and wonder.

Do you have a favourite piece from the collection?

That is so very hard to answer!  I can imagine popping on the Lovers Clover when I fancy a little extra luck.. Ooh but Sir Thorny Weaver on a big chunky jumper or hat would be amazing! Let’s face it - I want to wear them all!

And finally… what does Derek the ‘Tiny Punk Iguana’  think of his embroidered patch debut? Has fame gone to his head?

Haha he’s a pretty cool guy… He’s handling it very tastefully… I’ll be very keen to see where his patches end up hiding…

Studio Coverdale Collaboration - Hand Embroidered Jewellery Studio Coverdale Collaboration - Machine and Hand Embroidered Accessories Studio Coverdale Collaboration - Lovers Clover Embroidered Goldwork Brooch

Speaking to Hand & Lock  

Jasmine Ataç, Liss Cooke and Alice Murrell, from the Hand & Lock design team have highlighted some of their favourite parts of working on this collaborative collection.

How did you enjoy the process of translating Natasha's prints into embroidery form?

Our team has loved the work of Studio Coverdale for some years, so having the opportunity to work with Natasha so collaboratively has been a true joy! 
As embroidery designers, we are often presented with challenging artworks that require amendments and adjustments to make them workable for embroidery. The process of translating Natasha's work into embroidery has been nothing short of pure harmony. Her artworks are perfectly poised to be translated, with layers of detail and rich texture, ripe for interpretation into stitch. The final pieces seem to sing!
Don't get us wrong, it was certainly still a challenge to design. We had to ensure we got the balance of detail just right as well as the perfect tones of thread and fabric applique to match Natasha's vividly saturated prints. The challenge was thoroughly enjoyable! We are so proud of the collection and feel that it does justice to Natasha's stunning creations.

What is your favorite embroidery detail/ technique from the collection?

Liss - I'm obsessed with the goldwork chipping in the Berry Wild designs! They look so juicy with their glistening embellished texture. The highly padded surface gives them an amazing dimension.

Alice -  I love the detailed mark marking on the Lover's Clover. It is so subtle but gives dimension to the embroidery. It's a lovely contemporary take on traditional goldwork techniques.

What is your favourite item from the collection and why?

Studio Coverdale Collaboration - Ziggy Flower Embroidered Goldwork BroochJasmine

It's got to be the Ziggy Flower Brooch! I love the contemporary translation of traditional hand embroidery techniques. The dramatic use of bump to raise up the vibrant range of materials into the light showcases the best of the old and new. Working with our workshop to steer centuries old hand-craft methods into the more dynamic illustrative strokes of Natasha's prints was an exciting challenge which shows in the embroidery itself - re-interpreting materials which typically don't allow for such graphic and painterly pieces.

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Studio Coverdale Collaboration - Thorny Weaver Embroidered Goldwork BroochAlice

I love both the Thorny Weaver pieces. It's fantastic to see the design in 2 varying scales and how the embroidery approach differs between them. The richness of colour we were able to achieve with the combination of threads and goldwork bullions is worlds away from a traditional goldwork palette.

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Studio Coverdale Collaboration - Garden Party Heart Embroidered Patch Liss

My favourite item is the Garden Party Heart patch. The scene within is bursting with life and colour - it just feels so joyous! There is so much intricate stitch detail too, the more you look the more you find. The hot pink satin base and orange border perfectly frames the whole piece.

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We are so proud of this collaboration and the incredible pieces of art that have come out of it, and we hope you love it just as much as we do!

You can now shop the full collection here

 

Author: Eve Lynch

Tagged: Fashion Homewares