Daisy McClay is a multi-disciplinary textile artist and designer, combining illustration, mixed media, embroidery and embellishment. Her purpose as a designer and textile artist is to promote joy and playfulness,
something that she believes it is vital and lacking in the muted landscape of the 2020’s thus far. In a world of grey let’s embrace more colour and sparkle!!
After a period of chronic illness, Daisy’s creativity had vanished along with other parts of herself, she made the decision to reassemble herself, picking and choosing which pieces to put back in, discarding what no longer fit, creating space for new growth.
“Devotion” is a visual representation of her healing, explored through the medium of digital print and hand stitch, a process she finds meditative and soul soothing in its own way.
Daisy is a multi-disciplinary textile artist and designer whose work reflects a journey of personal healing and transformation. After enduring a period of chronic illness that left her creativity seemingly lost, Daisy made the deliberate choice to rebuild herself, selecting which parts of her past to retain and which to let go, creating space for new growth and artistic expression. Her piece “Devotion” is a visual representation of this healing journey, crafted through digital print and hand stitching—an intimate, meditative process that itself holds therapeutic value.
Incorporating repurposed beads and jewellery, some from her own collection and others gifted by those who supported her recovery, Daisy’s work tells a layered story of resilience and connection. The act of hand-stitching these adornments symbolises love and gratitude, with the large scale of the piece (1m x 2m) serving as a testament to her devotion.
Daisy’s artistic practice combines illustration, mixed media, embroidery, and embellishment, utilising kitsch and often spiritual imagery alongside hand-painted elements and couture embroidery techniques. Her intricate, maximalist designs burst with colour and ornamentation, suitable for both fashion and interiors. Driven by a passion for the vibrant and ornate, Daisy’s core purpose is to inspire joy and playfulness—a vital antidote to the muted political, economic and social landscape of the 2020s. In a world dominated by grey, Daisy invites us to embrace more colour and sparkle.
"Devotion" is a visual representation of this healing journey, crafted through digital print and hand stitching—an intimate, meditative process that itself holds therapeutic value.
