Hand & Lock Pop Up

We can help make your event or launch extra special by offering an on site personalisation service.

Your In-Store Embroidery Pop-up

Make your event extra special with in-store customisation. Our dedicated embroidery pop-up team can deliver an experience your guests will love and remember. Within your store or chosen location your guests can watch as their purchases are given a special finishing touch by one of our skilled embroiderers. We will advise you what services could work best for your event and can tailor our unique services to suit your needs. We offer a choice of hand, hand guided or digital embroidery, but can also provide bespoke patches, studding and more. For event where your guest want to get involved, we offer workshop style events where we can teach your guests how to personalise their items with denim ripping, studding or how to sew down our patches or embellishments.

For Hand Embroidery events we offer 23 different fonts, sizes and monogram styles to choose from. It is possible to have an exclusive font designed especially for your event. A single letter can take up to 30 minutes to complete so your event may require more than one embroiderer.

For machine embroidery events you can choose between the hand guided ‘cornely’ or ‘Irish machine’ and the digital Brother machine. Hand guided embroidery is ideal for attaching patches, stitching out slogans or names in large joined-up script fonts. Digital is ideal for multicoloured logos, patches, badges and emojis. Choosing machine embroidery can mean your customers can have larger designs on their pieces without a long wait.

Shoppers Love Customisation

Shoppers are now used to seeing pop-up personalisation and customisation in stores. Hand & Lock have had customisation pop-ups in stores as diverse as BarbourStella Mccartney, Selfridges and Topshop. An in-store embroidery pop-up provides your customers with an opportunity to engage and experience the fashion manufacturing process. A skilled embroiderer working in store demonstrates your brand’s commitment to British craftsmanship, an increasingly important factor affecting the buying behaviour of British shoppers. Brands using an embroidery pop-up secure increased press coverage, improved sales, better customer retention and guaranteed word of mouth.

Hand & Lock’s friendly embroidery staff will act as ambassadors for your brand and make sure your guests receive a premium experience every time. They can advise what would be best for each customer, whether that is a simple monogram or a heavily studded leather or denim jacket.

Let us do the heavy lifting while you focus on other things. Hand & Lock supply all embroidery materials, necessary equipment, PAC tested and approved machinery, staff and any necessary training for your sales team.


Weekday events from £60 per hour plus VAT

Weekend events from £95 per hour plus VAT

To find out more about this service or any of the services offered by Hand & Lock please contact us on the form below or call our London studio on 0207 580 7488.

Download our information pack here.

Levi Tailor Shop at Selfridges
Evans Fashion Launch
Ralph Lauren hand guided machine embroidery
Customisation examples for Agnes b.

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