Communications Manager

Robert McCaffrey

Originally from the North West, Robert worked in national newspapers and magazines before going on to complete an MA in the History of Art, specialising in fashion and textile arts. He joined Hand & Lock in 2013 and oversees the company's digital and print communications.

An accomplished storyteller, Robert is at the forefront of Hand & Lock’s mission to educate the public on all matters relating to high-end hand embroidery. He conducts tours of the atelier and delights in sharing the anecdotes and historical quirks of the company with anyone that will listen.

Determined to modernise Hand & Lock, Robert was keen to develop the company’s digital output, redeveloping the website, eCommerce site and embracing social media. At the same time his love for Print media can be seen in the production of the annual magazine ‘Issue’.

In addition to working at Hand & Lock, Robert has written academic papers exploring contemporary and historic fashions as well as the modern textile arts.

Liaising with 13 bag partners to build a cohesive marketing and PR strategy ahead of a charitable auction.
The annual Hand & Lock magazine: Issue Three. 90 pages of embroidery stories and news.
Facilitating TV coverage of major events, including London Live's coverage of the 2017 embroidery exhibition.
Speaking on Monocle radio about some of the issues that affect craft and manufacturing businesses in the UK.

"As enthusiastic about handcraft as he is about good communication, Robert think's he's a bit of a comedian. What bit we're not sure"

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